21ST CENTURY DANCE FRIDAYS: CHARLIE LE MINDU FASHION FILM

Yet another example of dance being integrated into mainstream visual culture, Chris Sweeny’s film for Charlie Le Mindu’s fashion demonstrates the powerful impact dance can have on the viewer. The video’s visuals are wonderfully crisp and photographic. Unfortunately, the music, which is meant to be driving, actually ends up being too epic for its own good, moving the video into a realm that’s uncomfortably movie trailer-esque. While it’s a shame that the audio distracts from the genuinely breath-taking quality of the images, it’s still a very potent representation of fashion, video and movement.

Andrea Diaz for PhotoSynth